Attention is the last scarce resource.

Building is commoditized. AI can write code, design the product, run the operation and soon most of it will be free. There's one thing that is getting more and more difficult and expensive.
Human attention.
There are still only 24 hours in a day, and more people are competing for them than ever before. When everything else falls to zero, attention is the last scarce resource on earth. That battle is being fought on social media platforms.

The ones who command it are the most valuable people alive.

Attention can be engineered.
20 years from now, the ones who know how to drive the attention of 100M users at will, are going to be the most valuable individuals.

We operate at the edge of distribution.

The average valuation of companies we work with is $5B.
For our clients, we are kingmakers who win attention, mindshare and markets for them.
We are not building a company. We're building an institution of people who define how attention is won over the next 20 years.